Privacy Policy

Discount Home Furnishings Inc ("DHF") and its affiliates have created this Website Privacy Policy ("Privacy Policy") in order to demonstrate DHF's commitment to privacy. DHF recognizes that its customers care how their information is used and shared. DHF wants its customers to understand what information is collected about customers, how the information is used, and the safeguards in place to protect customer information. This policy includes DHF’s information gathering and dissemination practices for the website (the "Website") including, but not limited to, information gathered at the DHF on-line catalog or any other areas of the Website. By using the Website, anyone, whether a customer ordering through the Website or another visitor browsing the Website, agrees to be bound by this Privacy Policy. DHF may update this policy from time to time. The effective date noted below will indicate the date that this Privacy policy was last updated. Each visitor and customer is responsible for checking this policy periodically for changes.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through this Website and, where applicable, through DHF's Customer Service Department in connection with this Website, and do not necessarily reflect DHF practices with respect to information gathered through other Websites that DHF operates or through other means. This Website is restricted to use within the United States and Canada only.

What Information is Collected and Stored?
DHF collects and stores certain information automatically whenever a visitor accesses this Website. The amount and type of information DHF collects depends upon the use of the Website. DHF collects the visitor’s IP address, browser information and related information. DHF also collects information regarding traffic patterns and site usage. This information is used to analyze and improve this Website and to provide customers with an improved ordering experience.

DHF may ask customers for personal information when they register at the Website. This information enables DHF to contact customers and provide information regarding DHF's products and services, including new products and services that DHF may introduce from time to time, and to enable customers to obtain product literature, receive on-line newsletters, or access restricted areas of the Website.

DHF collects and stores information that customers enter through this Website or otherwise. For example, when a customer opens an account or places an order, DHF collects and stores some or all of the following information: name, billing address, shipping address, email address, telephone number, credit card number and expiration date. This information is used to provide the products and services that a customer has ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. In order to ship and track product orders, DHF makes customer name and address information available to common carriers and courier services. Information DHF collects also may be used by DHF to contact customers about products, promotions, upcoming events, special offers and new Website features. Each time a visitor comes to the Website, DHF may count, track and aggregate the visitor’s activity into an analysis of general traffic flows at the Website.

Use of Cookies
DHF uses “cookies”, which are files stored on the computer’s hard drive by the browser. These cookies help DHF to identify visitors and to store preferences of customers using the on-line ordering section. The cookie does not contain any personally identifiable information. Cookies also allow DHF to hold order information when a customer leaves this Website without ordering product. Most browsers accept cookies automatically but allow a user to disable them. If the customer disables the cookie, the customer may not be able to take full advantage of a personalized experience on the Website.

DHF may also collect and store information about customers received from other sources. This enables DHF to update and correct the information contained in DHF's database and to provide product recommendations and offers that may interest customers.

Is Information Shared with Third Parties?
DHF does not sell to others any personal information that customers provide to DHF through this Website, except with the customer's consent or as described in this Privacy Policy. DHF does not share customers' personally identifiable information with third parties except for DHF suppliers or business associates. If substantially all of DHF assets are acquired by a third party, such customer personal information may be one of the transferred assets.

DHF may engage third parties to perform services in connection with the operation of its business. Examples of these services may include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Website evaluation, data analysis and, where applicable, data cleansing. DHF may provide a customer's personal information to these third parties.

DHF may release a customer's personal information if it believes in good faith that: it is required by law or legal process to do so; it is required by a law enforcement agency that has provided a valid request; or such release is necessary to protect the rights, property or safety of DHF or any of its affiliates, customers or others.

This Website contains links to other websites. DHF is not responsible for the privacy policies applicable to other websites or how they may treat information about their users. Advertisers on the Website or other websites to which customers link may have the ability to assign cookies in a process not under DHF's control. DHF has no control over the use of the information collected by linked websites or others.

Is Information Collected from Children?
DHF does not sell or ship any items ordered through this Website directly to anyone who is known to DHF to be under the age of 18, nor is any personal information collected from anyone who is known to DHF to be under the age of 18.

Other Circumstances
From time to time, DHF may sponsor promotional events which require the collection, processing and storing of individual contact and demographic information to be used for the event. DHF may also co-sponsor these activities with other companies. DHF may merge information about customers which may then be shared on an aggregated basis with DHF co-sponsors, advertisers and business associates. A customer’s personal contact and demographic information will not be released by DHF to co-sponsoring third parties or non-participating organizations without the user’s consent and, although DHF may request that co-sponsors of such events uphold the privacy of the registrants’ information, DHF has no liability where the co-sponsors do not comply with any requests by DHF.

When appropriate, an option will be made available for users during the event registration process to choose to receive information from third-party organizations.

How Can Information Be Corrected?
The Website provides customers with the ability to correct information they have provided to DHF. If you would like to have DHF correct or update the information that you submitted, please send your corrections or updates to



By subscribing to Discount Home Furnishings text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at


What Steps Are Taken to Protect Customer Information?

This site has security measures in place to protect the loss, misuse and alteration of the information under DHF's control. DHF uses reasonable industry standard procedures and processes to safeguard the confidentiality of personal information including, but not limited to, encryption of personally identifiable information prior to transmission over the Internet. The Website uses secure socket layer ("SSL") encryption technology provided by Inc. Users of the Website should ensure that their browsers support SSL encryption technology. However, when a customer submits information over the Internet, the information may travel over many systems not under DHF's control. Others may intercept the information customers are sending. To protect personal information, each customer should take appropriate steps to guard their password and close their browser when away from the computer. Each customer may change their password or may request a new password from DHF. If a customer or other visitor to the Website becomes aware of any loss, theft or unauthorized use of a password, please notify DHF immediately by sending an e-mail message to

Contacting the Website
If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, or if you think that anyone has violated this Privacy Policy, please contact DHF at:

Discount Home Furnishings, Inc.
191 W Industry Dr.
Springfield, KY 40069

(859) 336-0555